Marketing Campaigns
The Da Vinci Coder

Client:      Streambase
Project:    The Da Vinci Coder
Type:        Online Campaign

Streambase’s goal was to get prospects to download a free copy of their evaluation software. History showed that a large percentage of prospects who tried their evaluation software became a customer. Their challenge was to figure out a way to get more people to try the software. That’s where JDW Marketing came in. We developed an exciting online campaign called The Da Vinci Coder, a parody that coincided with the release of the Da Vinci Code film. This was an online contest with high-value prizes that required the use of Streambase’s evaluation software. The result was a staggering 1,000 downloads of the software…and many new customers.

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JDW Marketing is a marketing and lead generation firm located just west of Boston. JDW Marketing offers a range of marketing solutions, including lead generation programs, prospect marketing programs, marketing campaigns, viral marketing programs, online marketing programs, sales collateral and sales tools, copywriting, graphic design, and marketing consulting.