Raise Your Standard of Living
Client: Bluesocket
Project: Raise Your Standard of Living
Type: Channel Sales Campaign
Bluesocket’s goal was to get reseller sales personnel focused on
selling Bluesocket. A Large, Fortune 100 competitor was gaining
reseller mindshare and Bluesocket knew they had to do something
about. So they called JDW Marketing. JDW created a highly visible
multi-touch campaign targeting reseller sales personnel and
managers called Raise Your Standard of Living.
Results: Secured participation by over 100 reseller sales people.
Helped company hit their revenue goal the following quarter.
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