Database Marketing Programs
JDW develops prospect marketing programs designed to:
> convert existing prospects to leads and sales opportunities
> nurture non-buying prospects over time
> drive down your overall cost per sales opportunity and cost per sale
We gain an understanding of your prospects’ buying process and why they may not
have entered your sales process, and develop programs based on these dynamics to
create database marketing programs that successfully feed sales.
We’re highly skilled at understanding the buyer’s mind frame, sales obstacles and
decision process, to deliver programs that trigger action, create need in prospects’
minds, and gets them into your sales process.
We are experienced working with a broad range of marketing automation and CRM
systems, and will develop your program based on your infrastructure and business
processes.
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